The Hawaii-Hiroshima Emerging Young Business Leaders Program (EYBLP) visited a sake factory on Tuesday, March 6th as part of a session on learning Hiroshima’s branding strategy.
The visit to Kamotsuru Sake Factory, featured on NHK News (Hiroshima), highlights their arrival, visiting the factory itself, viewing the large caskets in which sake is brewed, and visiting a room in which the yeast is left to ferment. After their tour, the group was able to sample seven different sakes made by the brewery.
At the end of the video clip, there is an excerpt from an interview with HJCC member Rick Mishima (Vice President, Customer Experience Manager; Finance Factors, Ltd.) regarding his experience in the sake brewery.
The program continued Wednesday with Hiroshima’s tourism, and ends on Thursday discussing business plans.