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Generational Award Honoree

The Honolulu Japanese Chamber of Commerce established the Generational Award in 2005 to recognize local business that have made a significant contribution to the growth and development of Hawaii's business and community sectors over two or more generations of ownership. Award recipients are honored at the Chamber's Inauguration and Generational Award Celebration.

*Generational Award Celebration events and the presentation of the 2020 - 2022 Generational Awards were cancelled due to the COVID-19 pandemic.

2024 Generational Award Honoree: Aloha Shoyu Company

Generational Award - Aloha Shoyu (572x400px)

HJCC Member since 1970

“Served with Aloha”

Aloha Shoyu began producing this much loved sauce at the end of WWII at a small factory at the corner of Dillingham Boulevard and Waiakamilo Road. With family origins on the Hawaiian island of Lanai, the founders traveled back home to solicit investors from family and friends.  In the end five families became the founders of the company in 1946.

It was the second generation that actually laid the foundation for Aloha Shoyu, ushering  them to become a major player in the market.  Three of the original families, Okita, Tanigawa and Watanabe (Abe), are still active in the business with Brian Tanigawa at the helm.  One wise decision for the company was the move to Las Vegas where they built a bigger production and distribution center.

The move to Las Vegas brought the taste of Aloha to the mainland and beyond. Despite the expansion, its officers and management are still committed to maintaining the traditional culture and values of Hawaii.

Produced by JN Productions, Inc.

Past Generational Award Honorees

2023 - Hawaii National Bank [Luke Family]
2019 - Servco Pacific Inc.
2018 - Beretania Florist [Nakamoto Family]
2017 - M. Harada Enterprises, Inc. [Harada Family]
2016 - Conrad Enterprises, Inc. [Sasaki Family]
2015 - Aloha Tofu Factory, Inc. [Uyehara Family]
2014 - Standard Capital Group, Inc. [Totoki Family]
2013 - S & M Sakamoto, Inc. [Sakamoto Family]
2012 - Iolani Sportswear Ltd. [Kawakami Family]
2011 - Y. Hata & Co., Ltd. [Hata Family]
2010 - Occidental Underwriters of Hawaii, Ltd. [Kagawa Family]
2009 - Tony Hawaii Automotive Group, Ltd. [Masamitsu Family]
2008 - Hawktree International [Takaki Family]
2007 - ABC Stores [Kosasa Family]
2006 - Robert M. Kaya Builders, Inc. [Kaya and Higa Family]
2005 - Iida's Store [Iida Family]